The company also told TechCrunch that there will be content around specific astrological events and how the different star signs can navigate them, as well as a chance to receive a personal compatibility reading from Aliza.īrands have grabbed onto astrology as an easy way to connect with consumers. Plus, users who engage with the astrology content will receive complimentary access to Bumble’s Zodiac Filter every Tuesday, allowing them to filter out people with zodiac signs that are incompatible with theirs. There will be weekly updates giving users content such as dating guides based on zodiac signs, advice on how to deepen relationships, what your astrological chart really means, the exploration of your big three placements: sun, moon and rising, and more. can go to the new astrology channel within the conversations screen in Bumble’s Date mode. Is it really written in the stars? This week, Bumble launched weekly customized astrology content in-app, with astrologer Aliza Kelly taking on the task of helping you find a star-crossed soulmate.ĭubbed “ Astrology Tuesdays,” Bumble users in the U.S.
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